How Does WhatsApp Make Money? Secret Revealed

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WhatsApp Making Money

WhatsApp was introduced by Brian Acton and Jan Koum in 2009 which was further updated to a 2.0 version with an instant messaging application. This version is available for Androids, Blackberries, Nokia phones, windows phones, and desktops. They worked together on yahoo from 1998 to 2007. After leaving Yahoo, both started work on WhatsApp and Facebook but got rejected for Facebook jobs. You can upload your contact list and message anyone who has installed this app.

WhatsApp has become worldwide popular due to the storage of encrypted messages on users’ smartphones insisted on company services. CEO of Facebook Mark Zuckerberg purchased WhatsApp in February 2014 for $19 billion with a user base of $400 million. This app has set a 1.5 billion user base in 2018 and become the fakebook’s second-biggest property.

WhatsApp does not make revenue through advertisements. It was developed as an ad-free platform that highly focuses on providing a great user experience. Which is usually, damaged by ads. The developer wanted to make a company that creates an instant messaging platform. After some time, they had decided to come up with a paid version of the application, where users had to pay a $1 fee as an annual subscription fee.

How Does WhatsApp Make Money? Secret Revealed

How Does WhatsApp Make Money?

Those users who are granted cofounder status got their first round of funding of $250K. The third round was run by Sequoia capital on the investment of $460 million in 2013. This app involves low expenditures to run. The primary amount contains a verification code to the users; therefore, they have set a $1 subscription fee. The major goal of founders was to position their brand as an instant messaging app. In 2009, Facebook acquired $19 million allowed a door to open applications.

The company announced to ditch their $1 annual fee in 2018 that allows the companies to develop their services by communicating with the customers directly through the app. The next strategy was to position the brand as a quick and instant messaging application. For this, they need to get as many users as they can. Their first strategy was to create a network and then money when it proved to be very beneficial. WhatsApp has launched small business accounts so that they can easily communicate with the business applications.

Brian and Koum’s Success as WhatsApp’s Chief

This app has more than 3 million active users, that intends to charge business in the future. But after some time, the co-founder of WhatsApp left the company due to a huge loss in Facebook privacy. Brian and Koum as WhatsApp’s chief executives are some best people.

Who posted his reference on the Facebook page. This post contains multiple advanced features for WhatsApp. They introduced partnerships plans with certain companies. E-commerce stores, banks, and business services are some amazing plans that help to communicate through calls and messages. Another version of WhatsApp that allows users to build their business profile, is betting WhatsApp.

Verification Method

Users can verify their business through this version. You can create a business profile along with certain links, set up autoresponders, and integrate business API with their product offering. This is one of the first revenue-earning products that extend business functionally.

In most countries like India, Latin America, and Europe, WhatsApp adds more than 2 million users per day. All these SMS apps are growing exponentially. In many social groups, one single user advocates downloading this app to connect with the original person. Some new users also communicate through these Messaging apps. In this way, they extend their network. This app become indispensable that increases market penetration. 

Conclusion

WhatsApp had wi awesome journey along with amazing products. This is one of the biggest tech giants that secretly users’ privacy. It thrived under Facebook, which grows more than 500 million monthly active users. All these versions are free to download. We hope you got the answer to How Does WhatsApp Make Money.

WhatsApp, the mobile messaging app that Facebook purchased in 2014 for $19 billion, is a great example of how an application can make money. While many apps like Snapchat and Instagram don’t generate revenue (at least not directly), WhatsApp has made it work by charging its users $0.99 per year after the first year free trial period ends.

This fee may seem small to you or me, but when you have over 1 billion active monthly users as of February 2016, this adds up quickly! The key thing here is that people are willing to pay for such a useful service – something we should keep in mind if we ever want to build our own profitable applications.

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