Marketing is a broad field that includes a number of creative and account-related careers. Depending on your situation, you can conduct market research to find patterns and trends, research competitors’ sales and advertising strategies, and devise new ways to create consumer interest in a client’s products or services. You work closely with the sales, advertising, and management departments to develop comprehensive strategies to increase sales and capture larger segments of the market. Due to the multidisciplinary requirements, and the high amount of collaboration between departments, strong communication skills are essential for you regardless of job title.
Most marketing and advertising jobs require a bachelor’s degree, although some employers consider sales and advertising experience as an alternative to a college degree, especially if you have a compelling body of work. Most agencies do not require advanced degrees, although an MBA or advanced degree in a field such as accounting will put you ahead of other candidates if you continue to work on the financial side of marketing. Market analysts must have strong mathematical skills and an ability to solve analytical problems, while those working in the creative departments must have outstanding language and design skills.
High Paying Marketing Jobs
Chief Marketing Officer
Salary Range: $98,500 – $200,000 per year
A chief marketing officer (CMO) or chief marketing officer is an executive whose duties and responsibilities include planning, supervising, and executing the marketing activities of a company or organization. The CMO’s skills and qualifications include strong business acumen, a broad understanding of all areas of marketing, and a commitment to the overall goals of the company. CMOs generally have a long career in marketing before taking on the role of CMO. Other positions in the marketing department include marketing director, graphic artist, marketing communications director, and social media specialist.
Vice President of Sales and Marketing
Salary Range: $122,000 – $196,500 per year
As Vice President of Sales and Marketing, you fulfill leadership and coordination duties while helping to create a comprehensive plan to scale the company’s growth. Your primary responsibilities are to oversee the sales and marketing strategy of one or several brands and then monitor and analyze both approaches and results. You lead the sales and marketing team to achieve specific goals that are most effective for the company. Aside from publishing plans to achieve goals, you also manage budgets, coordinate client accounts, oversee new projects, and work with other partners to develop a long-term plan for the company.
Vice President of Marketing
Salary Range: $109,500 – $179,000 per year
As the Vice President of Marketing, you are the leader of the marketing department – the person responsible for all of the various marketing functions and tasks that help keep your company profitable. Your VP of Marketing responsibilities include leading marketing initiatives, conducting market research, and evaluating the effectiveness of marketing campaigns. Your job duties include coordinating between departments and communicating with other managers as well as lower-level workers to ensure smooth operations. To pursue a career as a VP of Marketing, you need certain qualifications, such as an MBA and 10 to 15 years of experience in marketing, as well as strong management and communication skills.
Salary Range: $115,500 – $175,000 per year
Optimization Engineer job duties focus on taking an existing design, improving it, and making it stronger, faster, more efficient, or more durable. The optimization engineer’s professional qualifications include a bachelor’s or master’s degree in engineering and years of field experience through internships or similar positions. Strong analytical and research skills are important to this job, as well as a strong background in advanced mathematics.
Product Marketing Manager
Salary Range: $122,500 – $171,000 per year
The Product Marketing Manager manages the marketing and branding of products in the company. Depending on the size of the company, the product marketing manager may oversee an entire department for all products in the company, or they may focus efforts on one specific product. As Product Marketing Manager, your duties include researching the product market and competitors, creating compelling messages and brand awareness, and recruiting and training new department members. Qualifications to become a Director of Product Marketing include a bachelor’s degree in communications, marketing, or a related field and several years of successful marketing and campaign experience.
Vice President of Digital Marketing
Salary Range: $118,000 – $167,000 per year
As Vice President of Digital Marketing, you can create and manage promotions, advertising campaigns, and an overall digital marketing plan for your company. Develop brands, improve marketing strategies before launch, and monitor key data points such as audience growth and brand awareness. She often works with senior staff from other departments to coordinate marketing efforts, supervise marketing teams, and ensure that the company has all the assets needed for each advertising campaign. You can also arrange deals and partnerships with other businesses, provide input on your company’s philanthropy, and identify potential clients worth pursuing.
Director of Competitive Intelligence
Salary Range: $80,000 – $150,500 per year
The job responsibilities of a competitive intelligence manager include finding and analyzing competitor data, and researching market conditions and customer activity in your company’s industry. In this profession, you use analytics software or computer models to organize and analyze this data. You can then generate a report on your findings and present the report to senior management or executives in your company. As a Director of Competitive Intelligence, you also have administrative duties, which include hiring and supervising a team of junior analysts.
Salary Range: $92,500 – $140,000 per year
A search engineer has two primary responsibilities: developing and programming search engines and optimizing web content to achieve the best possible rankings in search results. As a research engineer, your job duties depend on your employer. If you work for a search engines company, like Google or Bing, your job is to create web applications and algorithms that index websites and web pages to aggregate and rank search results. If you work for an e-commerce website or other business that relies on products or services, your focus is on website analysis, keyword research, and content marketing.
Salary Range: $40,000 – $133,000 per year
A market researcher or market research analyst uses data and statistics to make suggestions to a business or company. Their job duties as analysts are to gather information and develop reports that predict future movements in the market. In addition to quantitative data, a market researcher collects qualitative data by conducting or designing interviews with consumers or industry professionals. Professional qualifications include a bachelor’s degree in statistics, communications, business administration, or a related field.
Salary Range: $72,000 – $132,500 per year
The Liaison Manager’s primary job responsibilities are to improve customer engagement for the company by assisting with projects and assisting with problem-solving. They play a pivotal role in establishing a strong business relationship between the company and the clients. Job duties include facilitating communication and resolving disputes between the client and the company. Engagement managers typically work as part of a team on client projects. The role fluctuates greatly depending on the specific client as well as the client’s needs. In some uses, an engagement manager helps promote an organization through social media and other marketing activities.
Director of Strategic Partnerships
Salary Range: $80,000 – $130,000 per year
The Director of Strategic Partnerships is responsible for expanding community relationships and communicating strategic business goals to partners. Your job duties are to work closely with other executives to define short- and long-term policies and strategies and then communicate with internal and external stakeholders to expand on these company visions. Qualifications for the position include years of professional experience, existing networks with business partners, and superior interpersonal skills.
Marketing Program Manager
Salary Range: $75,000 – $130,000 per year
A marketing program manager is responsible for creating and managing a marketing campaign and works primarily in the marketing department of a company or small business. Duties include running ads on social media, sending email newsletters, and creating web copy for clients to reach their desired audience. Other duties include managing budgets and bringing in new clients. In this profession, you will often manage a team of marketers and must have extensive experience with marketing strategies. The job involves anticipating and understanding audience behavior to personalize campaigns so you must have strong problem-solving skills. Educational qualifications include a bachelor’s degree, but a master’s degree is preferred by some employers.